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Unique Potentials 

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Pierre Binette talks about the Unique Potentials

Pierre is an International Product Manager, Brand and Lifecycle Management. He's also part of Coloplast's Unique Potentials programme. Let him tell you more about it.

More on Unique Potentials:

Increasing performance and securing our people pipeline

Our long-term business goals depend on uncovering the talent and potential of all our people – particularly those with exceptional potential and drive. We call such people Unique Potentials.

We wish to offer people with unique potential fast track development. This will help them – and Coloplast – grow faster.

What do we mean by Unique Potentials?

Unique Potentials refers to individuals who wish to unfold their potential fast. They are keen to take on new challenges and are driven by an ambition to learn and develop. 

Expectations to these people are high. As a Unique Potential, you are expected to deliver above average, and set new standards for behavior and performance. Unique Potentials are an important part of our people pipeline. They are the candidates we prepare for upward movement in our organization.

We identify and develop three kinds of Unique Potentials:

  • Global potential – to secure our global expansion
  • Local potential – to secure local leadership
  • Top management potential – to secure business leadership

How do we select a Unique Potential?

We identify Unique Potentials through global reviews that take place once a year. When a Unique Potential has been selected, a range of on- and off-the-job training programmes develop them quickly.

Our mission

What does it all come down to?

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